* Image from SLAM Magazine (SlamOnline.com) *

Yes. It finally happened. After months of scrutiny, hate, and criticism that Lonzo Ball’s father LaVar Ball got, the big move from the Big Baller Brand is finally here.

Just last week, we got a report that Big Baller Brand would not have any negotiations with Nike, Adidas, and Under Armour. LaVar Ball, CEO of Big Baller Brand was not interested in just any normal endorsement deal (because he’s not any normal guy). He was interested in co-branding opportunities, which did not sit well with any of the top tier companies.

They did not take this as a loss. Contrary to everything, with what some would say a bold move, the Big Baller Brand has released their first signature shoe, the Z02 Prime.

Before you lose your mind on these $495 pair of shoes, the BBB brand is aiming for a new market. Not athletic performance kicks, not high end designer, but somewhere right in the middle. This is the reason for the price tag.

Honestly, I could sit here and talk about the ridiculous price of these shoes, but what would that help? We all already know what big daddy LaVar is capable of and how he does not care what others say or think about him and his boys. LaVar does what LaVar wants.

Couple pictures of the sneaker:

(Photos taken by: SLAM Magazine, http://slamonline.com)

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